Что мы делали по проекту
First, we find out the needs of the client by filling out a brief. There are no special requests for a name and logo, so the team is not limited in its imagination.
In the process of brainstorming we developed 8 (eight) variants of naming. Each option is an association, an allegory, which clearly characterizes the goals, values of the store, its status, focus on a particular target audience.
After summing up, we send a brief presentation to the customer – literally within a couple of hours we get a positive response to one of the names. This is the signal to start the next stage – the drawing of the logo.