Online store women’s clothing Parla

See project

Parla online store was developed to sell women’s clothing from Ukrainian manufacturers.

Since the site works on the method of dropshipping, it provides synchronization of goods from several resources, which have different structure of files-unloads.

The site has product catalogs, promotions, special offers, discounts, and a loyalty program for regular customers.

Automation of orders, shipments, tracking marketing metrics.

The site is designed in two languages – Russian and Ukrainian, SEO-optimized.

What did we do on the project

Structure and logic

Developed the structure of the site, wrote the texts for the important landing pages.

The design

Reworked the template design.

Typography and programming

Implemented functionality in accordance with the specifics of the business. Some solutions are non-standard.

What can the site do

Since the site works by the dropshipping method, the “Suppliers” section has been introduced in the admin panel. Goods are loaded and filtered by suppliers. When ordering, the function of exchanging with them is implemented.

Update products on our site with products on the sites of suppliers in automatic mode. It is also possible to manually select which products and categories to load, change prices at the stage of loading.

The site is implemented card payment, synchronization of the cabinet delivery service, so that the buyer could receive to his mail delivery statuses.

There are “abandoned baskets” – if the buyer has not finished placing the order – he receives an email notification about the unfinished order procedure.

Google Analytics – to account for attendance, Clarity – heat map to monitor user actions on the site.

Also configured several standards for data exchange with the advertising offices and other sites.