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SEO-promotion of the Ukrainian manufacturer of sandwich panels

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We turned to us for help in promoting the site owner of the company producing sandwich panels of polyurethane.

His problem was that it was the second site he had created for his company and it wasn’t working. That is, the site was there, but it had no clients. It just stood there and did nothing.

The situation was also aggravated by the fact that a year ago the site had already been tried to promote with contextual advertising. Then there were no results, and the owners were skeptical of the monthly budget and the long work on the site.

 

However, we managed to turn the situation around and get results.

What we did on the project

Work on the seo-promotion of the site took place in several stages and concerned with different areas:

  • After a technical audit, the site was cleaned up for technical errors;
  • Added a section “Articles” and micro-labeling on the pages, carried out refinements to the functionality of the site and pages;
  • Developed meta tags, installed analytics;
  • An account in Google Business is created and filled;
  • A Youtube channel has been created and is regularly updated;

In addition, the site is regularly filled with new products, articles, work to improve the code and functionality.

In the future we plan to make a site redesign to improve behavioral factors and increase conversions.

What result did we get

We started working on the project in August 2020. Over a period of 15 months, we were able to increase traffic by 300%.

Also, the company received appeals from the website and calls.

The image below compares traffic for October 2020 and October 2021. It shows an increase in organic traffic in a particular period of 99%.

 

Comparison of total organic traffic for October 2020 and October 2021.

 

Comparison of traffic by channel for October 2020 and October 2021.

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