The online store Lakinails was designed to sell accessories for manicures and nail design.
The site is made in Russian and Ukrainian, seo-optimized.
The site has product catalogs, promotions, special offers, discounts, and a loyalty program for regular customers.
Automation of orders, shipments, synchronization with the delivery service, tracking marketing indicators.
Developed the structure of the site, wrote seo-texts for important landing pages.
Reworked the template design.
Implemented functionality in accordance with the specifics of the business. Some solutions are non-standard.
Editing content from the site’s admin panel. There is uploading/downloading of goods to Excel and Google Merchant, PROM.
Management of promotions, discounts. Ability to use promo codes, for promotions. Cumulative discounts for clients of the online store.
The site is set up to automate delivery and payment, and send out marketing emails. For example, two days after ordering an item a message is sent with a request to leave a review. Abandoned cart – notifying the user and the administrator if the buyer hasn’t completed order placement.
Analytics – SEO and marketing.
